Feature image for the blog post 'Unravelling the Quality and Craftsmanship of Old Money Fashion Brands', showcasing a sleek black Porsche parked outside a luxury Hermes store, a symbol of the high-quality and prestige associated with old money fashion.

Unravelling the Quality and Craftsmanship of Old Money Fashion Brands

If fashion were a language, then the Old Money fashion would be its poetry. This aesthetic, deeply rooted in quality, sophistication, and timeless charm, has held sway over fashion circles for generations. Let us embark on a journey through the realm of Old Money Fashion Brands, where we will unravel the mysteries that make them enduring icons of style.

Before we delve into the intricate world of old money fashion brands, here's a snapshot of what you can expect in this blog post:

  • In this blog post, we unravel the craftsmanship, quality, and allure that define old money fashion brands.
  • Discover how the old money aesthetic goes beyond mere appearance, embodying an ethos of elegance, quality, and timeless charm.
  • Explore famous old money fashion brands such as Ralph Lauren, Burberry, Hermès, Chanel, and Brooks Brothers, and understand why they are synonymous with prestige, luxury, and exceptional craftsmanship.
  • Uncover the unique philosophy behind the old money fashion aesthetic that prioritises longevity, sustainability, and heritage over fleeting trends.
  • Learn the difference between new and old money aesthetics, with the former often leaning towards ostentation and the latter towards timeless elegance and familial tradition.
  • Gain valuable insights into shopping for old money fashion and cultivating an Old Money Aesthetic Wardrobe that aligns with this classic and understated style.

With these points in mind, let's embark on a journey through the realm of Old Money Fashion Brands, where we will unravel the mysteries that make them enduring icons of style.

Vintage Ralph Lauren campaign featuring a mother and two daughters.


The Essence of Old Money Fashion

One needs to understand the underlying principles of the Old Money aesthetic to appreciate the depth of these brands fully. Our Guide to Old Money Fashion Aesthetic provides an enlightening dive into the classic and understated philosophy behind this style. With its foundations set in traditions and heritage, the Old Money fashion aesthetic encapsulates the epitome of elegance and timeless fashion.

"In Old Money fashion, luxury is not just about opulence; it's about the intricacy, attention to detail, and the stories told through threads and stitches."

Renowned old money fashion brands continue to enchant us with their craftsmanship, delivering pieces that are as durable as they are beautiful. From finely tailored suits to perfectly-cut dresses, these brands have stood the test of time and style. So, what makes them so unique and irresistible? We delve deeper into their sartorial secrets in our Old Money Style Guide.


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The Timeless Brands of Old Money Fashion

  1. Ralph Lauren: Ralph Lauren has long been associated with the Old Money aesthetic, known for its preppy and timeless designs.
  2. Burberry: With its iconic trench coats and signature plaid, Burberry embodies the sophisticated yet understated appeal that is quintessential of Old Money fashion.
  3. Hermès: Famous for its Birkin bags and silk scarves, Hermès exemplifies quality craftsmanship and enduring style.
  4. Chanel: Undoubtedly the epitome of French luxury, Chanel, with its chic tweed suits, quilted handbags, and timeless "little black dresses," encapsulates the Old Money aesthetic through its unwavering focus on craftsmanship, quality, and iconic classic style.
  5. Brooks Brothers: Serving as America's oldest clothing retailer since 1818, Brooks Brothers epitomises Old Money spirit through its timeless, understated clothing pieces and iconic introduction of the ready-to-wear suit to America.
Ralph Lauren 1980s photoshoot: Thoughtful man in a suit with head in hand and crossed legs.


While these brands have become synonymous with luxury and prestige, their appeal extends beyond mere status symbols. In o

Our New vs Old Money Aesthetic post, we dissect how the values of craftsmanship, sustainability, and longevity have shaped Old Money fashion.

However, embracing this aesthetic goes beyond owning designer pieces. It's about understanding the seasons and incorporating them into your wardrobe, weaving the threads of time-tested fashion into your everyday life.

And as you may have guessed, quality trumps quantity when it comes to the Old Money style. Our Shopping Guide will walk you through the process of investing in pieces that not only speak of heritage and quality but are also adaptable to your personal style and needs.


The Craftsmanship behind Old Money Fashion Brands

The enduring charm of Old Money fashion brands lies not just in their branding, but in the exceptional craftsmanship that goes into every piece they create. Quality and attention to detail are non-negotiable elements in these brands' ethos. Every stitch, every fabric choice, every design decision speaks of a commitment to excellence and tradition that's truly unrivalled.

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An embodiment of such artisanship can be observed in brands like Burberry, where each trench coat undergoes over 100 different processes before it's deemed ready for the market. Similarly, Hermès is known for training their craftsmen for a minimum of two years before they can produce a single Birkin bag. This focus on skilled craftsmanship contributes to the exclusive allure of these Old Money fashion brands.

"Craftsmanship isn’t just about creating products. It's about creating stories that will stand the test of time."

The narrative of Old Money fashion doesn’t end at the atelier's door; it’s a continuous journey that travels through time, cradling the essence of elegance with each passing era. While the craftsmanship lays the foundation, the attire you choose to adorn is the melody that plays through seasons and years.

When it comes to Old Money style, every season has its charm. A deeper look into our Old Money Outfits for Seasons reveals how this aesthetic embraces the transition of the seasons, incorporating the changes into the wardrobe effortlessly.

Vintage car in front of a Hermes shop, representing old money style.

Embracing Old Money Aesthetic

Embracing the Old Money aesthetic isn't about flaunting wealth or dressing extravagantly. On the contrary, it's about a quiet elegance and subtlety that is often overlooked in today's fast-fashion trends. This aesthetic is as much about attitude and values as it is about the clothing.

In our blog Embracing Old Money Aesthetic, we delve into the principles and mindsets that underpin this unique approach to life and style. At the heart of the Old Money aesthetic is the belief that quality, tradition, and understated elegance are hallmarks of true style.

Adapting to the Old Money aesthetic doesn't happen overnight. It's a journey of discovery, appreciation, and a growing understanding of what style truly means. For those looking to explore this avenue further, our Iconic Old Money Styles article provides a guide on iconic looks and how they have evolved over the decades.

From sophisticated daywear to elegant evening attire, Old Money fashion brands offer a breadth of styles that are perfect for any occasion. Whether it's a tailored Ralph Lauren blazer for a business meeting, or a classic Burberry trench coat for a rainy day, these brands provide pieces that will last a lifetime.


The Difference between New and Old Money Aesthetics

It's essential to understand the contrasts between new and old money aesthetics. While both share an appreciation for luxury, old money fashion boasts a sense of familial tradition and timeless elegance. In contrast, new money fashion can sometimes lean towards flashiness and overt displays of wealth. This difference becomes clear when comparing iconic brands representing each style. Old money fashion brands like Ralph Lauren showcase classic elegance, while newer luxury brands might gravitate towards ostentatious logos and bold designs.

Close-up of a man's wrist wearing a white Ralph Lauren shirt, featuring a branded watch and cuff logo.

The Shopping Guide for Old Money Fashion

So, where can one start their journey towards adopting the Old Money aesthetic? Luckily, our comprehensive Old Money Shopping Guide is here to help, offering insight on where to shop and what to look for.

Each brand recommended in the guide has been carefully chosen for its quality, craftsmanship, and adherence to the Old Money aesthetic. This ensures that every piece you purchase aligns with your newfound style.

"The true essence of Old Money fashion lies in understanding that less is more."


In conclusion, unravelling the craftsmanship of Old Money fashion brands provides a glimpse into a world where fashion is not just about looking good, but also about embracing a lifestyle of elegance, understated luxury, and quality. As we've seen in our Quality of Old Money Fashion Brands article, the focus is not merely on the product but also on the story and heritage it represents.

This deep dive into Old Money fashion brands helps us appreciate the meticulous craftsmanship and enduring quality that these brands offer. Here's to adopting a more sustainable, timeless, and elegant approach to style!

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