Feature image for the blog post 'The Definitive Guide to Old Money Fashion and Aesthetic', depicting a vintage Ralph Lauren photograph.

The Definitive Guide to Old Money Fashion and Aesthetic

Welcome to our definitive guide to Old Money Fashion and Aesthetic.

Before we delve into the sophistication and timeless elegance that is old money, let's take a glance at what we will be uncovering in this comprehensive guide:

  • Discover the timeless charm of old money aesthetic, a fashion style characterised by elegance, grace, and tradition.
  • Get to know the key characteristics of old money fashion, from its emphasis on timeless styles and high-quality fabrics to an aura of subtle luxury.
  • Learn about old money brands such as Hermes, Burberry, and Chanel, and their role in shaping this enduring aesthetic.
  • Explore the versatility of old money fashion, with a look at how outfits adapt to various seasons and occasions.
  • Tips on embracing the old money aesthetic by examining your current wardrobe, investing in quality basics, and accessorising with thought.
  • Gain insights into the aesthetic differences between new money vs old money.
  • Discover where to shop for old money aesthetic, and how to build your perfect old money wardrobe.
  • Understand how to incorporate iconic old money styles into your wardrobe, from tailored blazers to classic accessories.
  • Benefit from expert advice on curating your old money aesthetic and adopting a lifestyle that echoes timeless allure and sophistication.

    Now, let's unravel the secrets of old money aesthetic and how it continues to shape the world of fashion.

    Old money couple in 1950s attire sitting in a vintage car, with coastal views.

    What is Old Money Aesthetic?

    Old money aesthetic is a nearly indefinable charm that combines elegance, grace, and tradition. It is an effortlessly polished and sophisticated way of dressing, carefully curated to showcase your appreciation for high-quality, classic pieces. Rooted in history and tradition, this fashion aesthetic represents families and individuals with generational wealth who prioritise timeless elegance over fleeting trends. Exuding an air of refinement and poise, the old money aesthetic brings chic and luxury into every aspect of your life. To truly understand its origins and evolution, check out our Guide to Old Money Fashion and Aesthetic.

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    Key Characteristics of Old Money Fashion

    • Timeless and classic styles
    • High-quality fabrics and pieces made to last
    • An emphasis on elegant and polished attire
    • Subtle and understated luxury
    • Natural and simple colour palettes
    "Old Money Fashion is about presenting yourself as sophisticated and refined, both in appearance and demeanour."
    Young beautiful woman in a luxurious white blazer dress.

    However, mastering the old money aesthetic goes beyond mere appearance; it's a harmonious blend of timeless wardrobe essentials that evoke an aura of subtle luxury and enduring elegance. It's about cherishing the sanctity of tradition while embracing the modern-day charm. If this piques your curiosity, our latest guide, Mastering Old Money Aesthetic, awaits to escort you through an enlightening voyage into the core of old money wardrobe essentials, guiding you on how to meticulously curate your closet with pieces that resonate with the old money ethos.

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    Old Money Brands: The Pinnacle of Quality and Taste

    When it comes to dressing the part, old money fashion is synonymous with a select few iconic brands. These brands, often with a storied history, epitomise the luxury and timeless style characteristic of the old money aesthetic. Pursuing quality rather than trends, old money individuals are likely to have a wardrobe filled with staples from storied designers such as Hermes, Burberry, and Chanel - timeless names that reflect their enduring values. Discover more about the Quality Old Money Fashion Brands that have shaped this enduring aesthetic.

    Vintage Ralph Lauren photoshoot from the 1980s.

    Old Money Outfits for All Seasons

    What sets old money fashion apart is its versatility and adaptability to various seasons and occasions. It's in the way that the pieces are layered, the choice of fabrics, the emphasis on quality, and the overall sense of polish in both formal and casual attire. For inspiration and ideas on how to dress in chic old money style year-round, explore our Old Money Outfits for All Seasons guide.

    Woman sitting on a Vespa along the coast, wearing all white.

    Embracing an Old Money Aesthetic: Where to Start?

    It might be tempting to go on a shopping spree and overhaul your entire wardrobe, but transforming your style into an old money aesthetic takes time and consideration. Start by examining your current wardrobe, identifying classic pieces, and building a foundation. Next, invest in quality basics that you can mix and match to create a variety of timeless ensembles. Finally, focus on incorporating accessories that add that extra touch of old money sophistication. For a more detailed roadmap, read our advice on Embracing the Old Money Aesthetic, or delve deeper with our Timeless Wardrobe Essentials Guide to curate a collection that epitomizes the Old Money aesthetic.

    Vintage phone held by a white glove in old money style.

    Old Money vs. New Money: Aesthetic Differences

    Although both old and new money can represent affluence, they embody different values when it comes to fashion and aesthetic.

    New money tends to favour flashy and ostentatious displays of wealth, while old money focuses on discreet refinement and classic elegance. Learning the distinctions between New Money and Old Money Aesthetics can help refine your style and ensure that your wardrobe radiates the sophisticated, timeless charm of old money fashion.

    Blonde woman in a white shirt sitting on a wooden chair at the beach, exemplifying casual Old Money aesthetic.

    Where to Shop for Old Money Aesthetic

    Finding the perfect pieces to build your old money wardrobe might be daunting, but armed with a clear understanding of the aesthetic, brands, and styles, it's more than achievable. From hunting for pre-loved designer treasures to discovering new boutiques that cater to old money sensibilities, there are myriad ways to shop for this refined look. Navigate the world of stylish shopping with our comprehensive Old Money Shopping Guide and elevate your wardrobe to new heights of elegance.

    1980s Ralph Lauren photoshoot featuring a couple with their two dogs.

    Timeless Style Through Iconic Old Money Styles

    Incorporating iconic old money styles into your wardrobe can instantly elevate your appearance. Channel the timeless style of tailored blazers, fitted shirts, and classic accessories that have graced the closets of old money fashion elites for generations. Consider adding a few versatile and sophisticated pieces like a camel coat, a pair of leather loafers, and a silk scarf to your wardrobe to embody the essence of old money fashion. To learn more about these classic styles as well as the icons of old money fashion, dive into our exploration of Iconic Old Money Styles.

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    Curating Your Old Money Aesthetic: Tips for Success

    1. Invest in quality over quantity: Focus on purchasing well-made clothing and accessories that will both last and retain their allure over time.
    2. Understand the style: Educate yourself on the characteristics and hallmarks of old money fashion to perfect your aesthetic.
    3. Tailor your pieces: A well-fitting, tailored wardrobe is essential to achieving an elegant and polished old money aesthetic.
    4. Mix and match: Old money fashion is all about versatility, so learn to pair your pieces in different ways to create a stunning variety of timeless looks.
    5. Accessorize wisely: Invest in simple, elegant accessories that can effortlessly enhance any outfit.
    Woman with headscarf and sunglasses reading the newspaper.


    The old money aesthetic represents a timeless and refined approach to fashion, where quality materials, classic style, and polished elegance are paramount. By embracing these values and understanding how to incorporate them into your wardrobe, you can elevate your appearance and exude a sophisticated charm that few other aesthetics can rival. Remember to take your time, invest in the right pieces, and most importantly, cultivate the grace and confidence that will allow your old money fashion to truly shine. As you continue your journey into the world of old money fashion and aesthetic, don't forget to explore the wealth of resources and advice available here on The Vieux Riche. From in-depth guides on iconic old money styles and seasonal outfit ideas to expert tips on shopping and embracing this timeless aesthetic, you'll discover everything you need to transform your wardrobe and lifestyle.

    To further immerse yourself in the old money aesthetic and make connections with other like-minded individuals, engage with our thoughtfully curated content, such as:

    • Understanding the Old Money Style Guide: Go beyond the basics with our detailed guide to the principles that underpin old money fashion.
    • Embracing an Old Money Lifestyle: Learn how to incorporate the old money aesthetic into every aspect of your life, from your home and social circles to your daily routines.
    • Refining Your Style and Attitude: Discover key elements that contribute to the old money fashion aesthetic and gain a deeper understanding of how to project grace, poise, and sophistication.
    • Shopping for Old Money Pieces: Hone your shopping skills and understand where to find the brands and products that are synonymous with old money style.

    Ultimately, the old money aesthetic is more than just a fashion choice. It's a lifestyle that transcends the material world to incorporate principles such as refinement, discretion, and an appreciation for the finer things in life. By integrating these values into your wardrobe and your everyday routines, you can create a personal style that resonates with elegance, grace, and timeless allure.

    As you embark on this transformation, The Vieux Riche community will be here to support and guide you every step of the way. Becoming a part of this world not only promises a sleek and sophisticated appearance, but it also fosters an appreciation for tradition and a poised mindset that will last a lifetime. Embrace the old money aesthetic, and you'll never look back.

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